Bank Leumi
Designing the future of digital banking. Crafted the core digital vision and user experience for Bank Leumi’s primary marketing platform and complex online account management applications.
Selected work01 — 04
Perion (soon)
NUMANumismatics platform
Bark-AITurn data into profit
Emotions AIAI & real-time visualizationAboutStrategy, product design & AI experiences
AI, Complex Systems and Human Decision-Making.
AI for intent. Interfaces for precision. Visualizations for understanding. History and reversibility for trust.
Selected Work
SoonHuman–AI Collaboration for Complex Decisions
Numismatics Platform
Turn Data Into Profit
Exploring Emotion Through AI and Real-Time Visualization
- Banking & Finance
AI & Data
Banking & Finance
Banking & Finance
Commerce
Culture & Heritage
Culture & Heritage
AI & Data
Commerce
Commerce
Selected work
Design leadership at the intersection of AI, complexity, and human understanding.
Crafting decision-making tools for banks, insurers, archives, and modern commerce — at Aman Digital.
Executed as part of my work at Aman Digital
Shufersal
Redefining large-scale e-commerce. Designed the end-to-end user experience for Shufersal Online, creating an intuitive, seamless shopping platform built to handle high-volume retail transactions.
Clal Insurance and Finance
Simplifying complex financial products. Designed user-centric digital interfaces and streamlined journeys that transform intricate insurance policies into accessible, engaging customer experiences.
The National Library of Israel
Preserving heritage through digital transformation. Led multiple digital projects for the National Library of Israel, as part of an ongoing initiative to digitize and provide open access to ancient manuscripts and historical archives.
Altshuler Shaham
Empowering smart investment experiences. Created modern, data-driven financial interfaces and portfolio management platforms that make complex investment insights clear and actionable.
E-Commerce
High-converting, tailored shopping journeys. Designing custom digital storefronts and scalable design systems that blend brand storytelling with frictionless buying experiences.